WAW x SOLE DXB 2022
Wild Arab West participated in SOLE DXB which took place in December 2022. The retail booth was designed with funky neon lights of phrases and deigns that represent the WAW brand. An exclusive merchandise collection was created by the brand for the event, and this included items such as notebooks, hoodies, sticker sets, greeting cards and keychains.
WAW X FLAT12
In honor of International Coffee Day 2022, WAW teamed up with Flat12 to create a fun and engaging space for coffee lovers to enjoy their coffee. The interior walls of the space reflected a “WAW” way of depicting coffee in today’s world. The artwork, designed by the WAW team, encompassed the main elements that define the brand in terms of visually portraying relatable stories with a comedic spin. The team also created an exclusive sticker set which was immensely popular with coffee lovers!
THE WAW MACHINE
Wild Arab West created an installation as part of Dubai Design Week that took place in November 2021.
The project featured a free interactive vending machine with the aim of promoting kindness. It delivered positive affirmations, cultural sayings, and compliments in English & Arabic.
The installation was a huge success with approximately 700 compliments boxes distributed to the visitors over the course of the event.
WAW X THE UNCOMMON
After the initial popularity of THE WAW MACHINE during the 2021 Dubai Design Week, Wild Arab West collaborated with pop-up café, The Uncommon in February 2022. The collaboration took place at Al Faya desert where THE WAW MACHINE was installed once again to provide a little extra love during Valentine’s Day with compliments and positive affirmations.
WAW X SIKKA ART & DESIGN FESTIVAL
Wild Arab West participated in the 10th edition of Sikka Art & Design Festival with a concept called “أضحك تضحكلك الدنيا” . The exhibition focuses on the light at end of the tunnel and the room represents the thought process that happened to many during the pandemic. Many of us were confused with different types of thoughts, whether they are positive or negative. However, the past two years have shown us that it important to always focus on the positive side of things egardless of the events that might be happening in the news or in our personal lives. Thus, open gaps in the walls are used to emphasize such a perspective.
WAW DICTIONARY IN D3
Wild Arab West: Words & People was in Dubai Design District (D3) during the month of September, 2020.
The exhibition focused on the fusion between Eastern and Western cultures and it featured the artwork of Ahmed Al Mahri alongside WAW’s iconic WAW Dictionary Series.
Ahmed is a graphic designer specialized in collage, pop art, street art especially Arabic calligraffiti & stencil art. To learn more about Ahmed, check out his Instagram feed.
WAW X SEF 2021
In November 2021, Wild Arab West participated in the Sharjah Entrepreneurship Festival with an interactive installation called The WAW Career Illusions Exhibition. The concept behind the project was to highlight some of the career related obstacles within the Khaleeji/Arab community.
The success storis of three Emiratis (Obaid Al Budoor, Fatma Saifan & Abdalla Juma) who overcame these challenges were also highlighted as well. The stories acted as a rebuttal of the obstacles and as inspiration to the visitors who may be facing similar fears/doubts.